To coincide with the start of the MONACO Grand Prix 2019, we got in touch with Pininfarina – designers of renowned luxury sports cars. Here we discover how Pininfarina has created a bridge between customised luxury yachts and cars and their current position in the nautical sector.
Luxury and Grand Luxury. Pininfarina was founded in 1930 to create special cars for VIP customers in Europe and overseas. Over the years, Pininfarina has distinguished itself for the capability of using design as a tool to re-shape the car experience by exploring audacious, farsighted solutions.
Pininfarina’s design philosophy is strongly linked to the search of a perfect balance between beauty and performance. The aerodynamic research, strongly desired by its founder, Battista ‘Pinin’ Farina, leads to the creation of products that perfectly blend aesthetics and functionality, sinuous and continuous lines that distinguish every Pininfarina branded project and guarantee, at the same time, a superior performance level.
Pininfarina has indeed conceived some of the most beloved and beautiful sports cars. They have entered into the dreams of generations of men and women and today, continue to represent excellence in the automotive field that is able to mark an era and yet remain eternal thanks to the delicate blend of aerodynamic features and timeless elegance. One of the highest expressions of the genius of Pininfarina is represented by more than 100 cars designed for Ferrari that gave life to masterpieces such as the Ferrari Dino and Ferrari Testarossa.
Devoted to its roots, Pininfarina and its Bespoke Design division offer to create customized projects in different fields: one-off cars, yachts, jets and private architecture. firstname.lastname@example.org
THE ELECTRIC HYPERCAR 100% PININFARINA
Recently, Pininfarina’s vocation for innovation and performance has found its maximum expression in the Battista, the electric hypercar launched at the Geneva Motor Show by Automobili Pininfarina.
The luxury hypercar not only embodies the most intimate translation of Pininfarina’s design values, but also reveals its concerns for sustainability, leveraging on a solid heritage in the sustainable mobility business since 1978.
Battista represents the world’s first luxury electric hyper performance GT, its carbon-fiber bodywork hides extreme levels of technology and functional design. Power and torque equate to 1,900 hp and 2,300 Nm, providing acceleration from 0 to 100 km/h in less than two seconds, all with a potential zero-emissions range of up to 450 kilometers.
INNOVATIVE PININFARINA YACHT DESIGN
Gradually, the Pininfarina universe had been enriched with new worlds, translating the brand’s values and distinctive elements into territories hitherto unexplored. The approach to the new sectors was gradual, operating by functional proximity with the aim of preserving the semantic coherence of the design and brand story.
Since the Eighties, Pininfarina has been operating in the nautical sector, rediscovering the elements that made it a legend in the automotive industry, from performance to elegance, from fluid lines to luxury lifestyle.
Over the years Pininfarina has refined its competence in this field, forming an entire division of nautical experts and becoming one of the most creditable yacht designers, developing important partnerships with clients such as Beneteau, Primatist, Fincantieri, Rossinavi, Wally, Princess and Persico Marine.
The company has always had a natural vocation for one-of-a-kind products, continuing to dedicate resources and talented people to interpret the clients’ dreams and developing tailor made solutions, placing its unmistakable signature of excellence in the realization of superyachts, as in the case of Aurea designed for Rossinavi.
On the other hand, the company is also able to intercept the needs of luxury shipyards, supporting them in the definition of a consistent design language as a tool to strengthen the brand, build recognition in the market and enhance product positioning. Outstanding from this perspective, the collaboration with Princess Yachts apt to redefine of the brand identity of a full range of motor-yachts.